Audience

The pop genre is the mainstream genre that many people listen to. It's the typical music that people will play as it's the most 'popular'. Although this genre is popular within may different age groups the typical target age would be between 13 and 21. The Gender associated with pop, although many people listen to pop music I would say that it's usually targeted at females. For example, the group 'Little Mix' are songs that teenage girls can relate to whilst groups like 'One Direction' are still generally most popular with girls.

Focus Group
1) What are your views on the Pop Genre?
I found from my audience research focus group interview that the target audience for the genre thing the pop genre music promos are to be quite uplifting most of the time, as well as including lots of bold, bright colours in the shots to convey positivity. They also recommended that the cover of my magazine be a snapshot taken from the music video itself, indicating the concept of the video. My focus group agreed with me when I claimed that the pop genres target audience is most commonly for ages 13-21.

2) What should I consider when making my own Music Promo?
When I make my music video, I will consider all the generic conventions of the genre so that my audience has a clear idea on what the genre is and also the storyline. I should also relate to how the protagonist (most likely the artist), is a talented musician and therefore I should include the artist playing some sort of instrument e.g an acoustic guitar.